Wistful and Beautiful Boag’s Draught Beer Ad

In addition to the stories, I plan on showcasing one ad every week in order to celebrate the creativity and skill that goes into  great ads. Sometimes we may take a gander at campaigns that miss the mark, we’ll see!

My first Just One Ad is for Boag’s Draught, an Australian beer company. The ad is haunting, wistful, fun and just a little silly – sort of like a night of drinking good beer with good friends (I admit, that is a far reach for a simile)!

The idea is fresh, the imagery is mesmerizing, and the cg is seamless. This ad makes me happy.

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