Easter candy of my childhood was gross- that’s a fact. The research team here at Aunt Mary Industries performed a very scientific study* and found 1980’s Easter candy to be just the worst. You can’t argue with facts, people.
Ass-deep in neon plastic grass that would soon lend a festive air to your cat’s hairballs, you were lucky to dig out a waxy chocolate rabbit and some sticky jelly beans from your basket. If the Easter Gods had smiled upon you, you may find a package of Peeps.
Sure, the wrappers were often very pretty, but like many things 80’s it was all style over substance. We resigned ourselves to the idea that Easter candy was just a hallow, chalky, tasteless cousin to it’s Halloween and Christmas brethren.
That’s why this ad is so important to me. It gave a generation hope. Hope that we could soon be freed from the nasty candy prison.
(Trigger warning: the beginning of this commercial briefly shows a couple of pretty creepy clowns. Be brave! We’ll make it through together)
Why, M&M’s are delicious! These kids got them in their Easter baskets and look, Mom! Their fancy Easter clothes are still pristine because M&M’s melt in your mouth, NOT in your hands.
Now you can get pretty much any of your favorites candies in the form of an egg or bunny or in pretty spring wrappings. Kids today have no idea how good they have it.
And that, Kids, is how M&M’s saved Easter.
Shout out to this poor kid who evidently had the pudding kicked out of him over a bag of M&M’s. She was NOT going back to Palmer bunnies, you hear me?
*Research team is me asking folks on Facebook.