At some point in the 1950’s, an exasperated marketing exec in Battle Creek said “I don’t know. Make the mascot a giant Scotsman?” and OKs cereal’s Big Otis was born.
I get it, oats, oatmeal, Scotland. Sure. Why not? How else was Kellogg’s going to elbow in on that smug Cheerios? What kid doesn’t love a burly, bearded man in ethnic garb telling them what to eat? It’s like we’re printing money, baby!
Big Otis spent two years basking in the cereal mascot sun before he was replaced with Yogi Bear in 1962. In 1963 OK’s was scraped in favor of Fruit Loops. It was grand while it lasted, wasn’t it, Laddie?
Thanks to Dan for suggesting today’s topic! Let me know if you have an idea for the Ad Storytime!