Last year I lamented the punch bowl missing from holiday festivities, and I thought I would expand on that theme by exploring what’s up with Eggnog. Love or hate it, eggnog’s a staple of the holidays and likely one of the earliest social lubricants – evidently it’s been an American winter drink dating from the pilgrim days.
It seems boozy eggnog adverting was dominated by two brands, Four Roses and Bacardi. Each took their own path to lure their customers to holiday cheer.
Four Roses stuck to the same visual, barely updated for the changing times. I’m serious. All the ads were the same:
These ads were from 1944, 1956 and 1937. Three decades of the same imagery! Still, I enjoy that they call their recipe “Merry Christmas!” It sure takes some jingle bells to try and brand such a common phrase.
Bacardi went with the whimsical route, featuring Elf on the Shelf’s other little known cousins – The Booze Brothers.
Are they elves, or gnomes or the 7 dwarfs on their day off? I don’t know…I just.don’t. know…
Please note the “Man’s Recipe” for the eggnog. Men can’t be seen sipping some sissy nog, now can they?! “Sally, get away from that bowl! You know ladies can’t handle such a macho mix of eggs, cream and spices!”
Other notable eggnog ads include this Glenmore spot with more tiny bartenders, this time looking like a cross between Albert Einstein and the Monopoly guy.
This very pretty ad showing Four Roses could do other things besides headless beings pawing at punch bowls,
And though not eggnog related, I thought this was a fantastic ad! Get ‘er done, Santa!
Whatever’s in your cup, be sure to raise a glass for peace, love and good advertising!