You Gotta Have Art!

I’m obsessing over the Comedy Central Show “Detroiters.” Not only is it seriously funny, but it features Detroit in amazing fashion.

Slow Roll? Check.

Coney Dogs? Yep.

Vernors? Oh Yes.

This week they showed off one of the truly magical places in the Motor City: The Detroit Institute of Arts. With its world-class collection and beautiful building located in the heart of vibrant Midtown, The DIA is a gem Michiganders are rightly proud of.

Obviously, seeing the Diego Rivera fresco on TV sent my thoughts to one of the best local commercials ever produced: the 1970’s TV ad for the DIA. Anyone of a certain age who grew up in Metro Detroit knows this ad.  As a kid in the 80’s I thought the commercial was super corny but now it’s oh-so-70’s vibe finally feels sort of refreshing and charmingly retro.

 

Just to press the point on how cool the DIA is, check out this photo. You may be cool, but you’re not this lady sitting in the Kresge Court in the DIA cool.

dia-kreskie

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Big Game Snacks!

Superbowl Sunday is almost here! For we ad nerds, it’s a huge deal and I hear some other folks, mainly sporting enthusiasts, also enjoy it. Look at us all coming together!

Whether it’s the ads or the athletics that lure you to the warm glow of a television, there is one thing we can all agree on: Snacks! Everybody loves the snacks! Do you like salty? Sweet? Meaty or veggie? There are snacks for you, my friend!

If you are especially committed to the football theme, Aunt Mary may have some retro recipes to help you out.

ap-football

Do you have an inflatable football-shaped bowl, and not a thing to put in it?

Goal!!!

football-chili

Let’s harken back to the days of helmet-free football and government mandated chili meat.  (Best not to ponder too long on what made him “Jet Propelled.” All I’m saying is its an ad for chili…)

Touchdown!

meatloaf-football

You know what they say, nothing goes better with football shaped meatloaf than a side of gum!  Incidentally, we have seen this campaign for Wrigley’s Gum before, over at  Aunt Mary’s Facebook page. Glad to see they branched out to all manner of events!

Home Run!

Be sure to join me this Sunday on the Aunt Mary Facebook page for my second annual live blogging of the ads. I can’t wait to hear your thoughts!

Go sports!

Let’s Shelf this Idea -More PR Spin

It’s a charming characteristic of old houses, one that folks on HGTV demand and MLS listings proudly announce – Built In Bookshelves!

But why is this a thing?

In the 1920’s and 1930’s book sales began seriously lagging and book publishers started to seriously freak out. How could they get more people to buy more books?

e-b-heart

Enter our old friend, inventor of modern PR, Edward Bernays! Uncle Eddie was hired by a group of book publishers and given one mission: make buying books cool.

The first thing he did was hire public people to espouse the importance of a private library. Only the coolest, smartest, best dancers with rock hard butts read. You read too, right?

Then (my favorite!) he urged architects designing the popular kit homes to include built-in bookshelves in the plans. ‘“Where there are bookshelves,” Bernays reasoned, “there will be books.”

It worked! Book sales took off. Next time you walk into a charming Sears Kit Bungalow that has built-in bookshelves, take a moment to give props to Ed!

 

An Ad that Changed the World – Really

In 1964 Lyndon Johnson and Barry Goldwater were locked in battle for the presidential election of the US. With two months until election day, LBJ released an ad that would not only lock him in for the seat, but also change the face of political advertising.

Named “Peace Little Girl” it became to be known simply as “The Daisy Ad.” A young girl counts the petals on a flower as the camera comes in for a close up. When the camera reaches just her eye, a military countdown begins ending in a mushroom cloud of an atomic bomb with a voice-over of LBJ speaking about loving each other or perishing together.

While the race was never particularly close, LBJ’s lead widened after the ad aired and he easily won re-election come November.

What makes this ad amazing is two-fold.

  1. It only aired the one time, on NBC during the Monday Night Movie.
  2. It never once mentioned Barry Goldwater’s name, but the message was clear – he will take us to war.

The commercial was created by advertising firm Doyle Dane Bernbach, who are famous for their simple, yet compelling, graphic-driven ads. One of their most enduring and well known campaigns is for Volkswagen, making the teeny Beetle a hot ticket despite the US culture of huge cars and a not-too-distant memory of WWII.

vw-lemon

The girl from the Daisy Ad reemerged in October of 2016 in a campaign ad for Hillary Clinton.

The Gift That Keeps On Giving

Gather ’round, kids, it’s time for a story…2017 style!

It may be one of the most hackneyed phrases in our culture, spouted off when someone hands over a 6-pack of beer or the topic of herpes comes up: Yep, It’s the gift that keeps on giving!

But where did this slogan come from? It’s a new year and Aunt Mary is in a giving mood, so let’s roll!

“The gift that keeps on giving” was first seen as a tagline in a print ad for Victor “talking machines” (AKA Victrola or Phonograph) in 1925 and was registered as a trademark in 1927. 

rca-ad

Victor was the leader in the emerging home-entertainment business from its incorporation in 1901. Not only did Victor make the machines that play music, it also sold the records that were made through a proprietary technique. Additionally, Victor made exclusive deals with the most famous musicians pressing special “Red Seal” albums. Not only did this improve sales, but it  also created a “third party endorsement” hinting that the musicians trusted Victor alone to record their music with quality and high standards. rca-all-the-music

RCA bought controlling interest in Victor in 1926 and continued using the slogan in advertisements for radios and record players for decades after. victrolia-in-surgery

The tagline has since been used in dozens of campaigns, including ads for blood and organ donation and subscriptions to Sports Illustrated Magazine.

Be sure to contact me with suggestions or questions. Let me know about your favorite and least ads!

Punch Up Your Holiday Parties!

I think it’s time we bring back the punch bowl! Enough with the wine and craft beer at every party, I want a big crock of Cheerful Whatever poured into a cut glass vessel large enough to take a bath in.

You aren’t on board? You will be after you see these delightful retro recommendations!

7-up-punch
Dudes be creepin. I have a feeling “Baby It’s Cold Outside” is played in a loop at this party. 

You can find this punch bowl at literally any second hand store anywhere. I love thrift shopping and there is always at least one punch bowl at any local shop.

 

merry-christmas-4-roses

Named after someone in the Four Roses test kitchen was heard shouting “Merry Christmas”after sampling the newest punch recipe. They were later found sleeping it off under the break room table.

 

rum-punch

Is it just me or is this headline a little threatening?  Still, there’s meat and a bucket of rum in crazy-adorable cups so count me in!

 

xmas-tuna-salad

It’s important to have sustenance on hand to soak up all that hooch. Be sure to adorn your party table with Elf on the Shelf’s older cousin, Judgy McStink-Eye, who sits on the buffet and makes note of everything you eat and drink. “Oh, you’re having another plate of food…well that certainly is a choice.”

By the way, that’s a tower of tuna…at a cocktail party…where people have been drinking. Good plan!

I’m Not Crying, WE’RE Crying – Happy Thanksgiving!

Gather ’round the table, kids! Thanksgiving Day is almost upon us!

In the current climate of anger and division the only thing I have to say right now is this: kindness is a choice, a choice that needs to be made over and over. Choose kindness and love, that’s the only thing that matters.

I could show you some stomach churning vintage ads such as this nicotine soaked turkey that was undoubtedly cooked for a solid 9 hours until it arrived on the table drier than a mouthful of the cinnamon challenge:

thanksgiving-cigs

Or an always popular crap-floating-in-jello with more crap on top, the perfect solution to leftovers and guests who have stayed just a little too long:

thanksgiving-jello

But this is the ad I want you to carry with you on Thanksgiving and through the holiday season.

 

Please know that I am grateful for everyone who visits my page gets my nonsense. I hope you have the happiest of days full of peace, plenty and love.

 

Thanks to Alicia for showing me this ad.