Happy Memorial Day weekend in the US! As the unofficial start of summer there is one thing everyone wants to do: Grill Out! Let’s see what’s on our vintage ad picnic menu, shall we?
First up: hot dogs! So convenient in a can! I can see thousands of cold-war era backyard bomb shelters stuffed to the rafters with cans and cans of wieners. Why, the nuclear winter will seem like a picnic with all those hot dogs!
Or maybe we can tempt you with a hamburger, fresh from the tin?
Let’s not forget the condiments! What’s a picnic without ketchup?
Or folks losing their minds over mustard?
…and to wash it all down?
Many wishes for a happy and peaceful Memorial Day!
Gather ’round, Mature Adults, for another moment in Aunt Mary’s Advertising Storytime! Fluff the cushions on the fainting couch and prepare to clutch your pearls, because we are about to get personal.
From roughly the turn of the century to the 1960’s the makers of Lysol touted their product to not only clean your house, but to also save your marriage.
Ladies, are you having issues with your husband? Is he staying out too late? Withholding affection? Perhaps that last pregnancy made him a bit jumpy? Lysol is here to help! Not only does it clean your sinks, but is the key to marital harmony if used as a feminine douche. (I’ll let you take a moment to breath through that)
Yes. The folks behind Lysol told women that the problems in their relationships are likely due to pregnancy and/or the crotch rot. The language used in the ads was a brilliant combination of negging and subtext. Evidently everybody knew the term “feminine hygiene” meant birth control, but thanks to strict moral laws prohibiting even the discussion of contraception, they couldn’t just come out and say it, but boy howdy did they get close!
“We can’t tell you it’s birth control, because birth control is illegal, but…yeah…it’s birth control.”
Forget that most of these men were suffering from shell shock due to two world wars and a crippling economic depression. You are obviously the problem and if you really cared you would hose acid where the sun don’t shine.
The makers put out years of print ads encouraging women to use it as a spermicide, and (in my opinion) a combat to STIs. This practice was likely worse than nothing. Used as a contraceptive it was useless and obviously also harmed women’s bodies.
Gather ’round, kids, it’s time for a story…2017 style!
It may be one of the most hackneyed phrases in our culture, spouted off when someone hands over a 6-pack of beer or the topic of herpes comes up: Yep, It’s the gift that keeps on giving!
But where did this slogan come from? It’s a new year and Aunt Mary is in a giving mood, so let’s roll!
“The gift that keeps on giving” was first seen as a tagline in a print ad for Victor “talking machines” (AKA Victrola or Phonograph) in 1925 and was registered as a trademark in 1927.
Victor was the leader in the emerging home-entertainment business from its incorporation in 1901. Not only did Victor make the machines that play music, it also sold the records that were made through a proprietary technique. Additionally, Victor made exclusive deals with the most famous musicians pressing special “Red Seal” albums. Not only did this improve sales, but it also created a “third party endorsement” hinting that the musicians trusted Victor alone to record their music with quality and high standards.
RCA bought controlling interest in Victor in 1926 and continued using the slogan in advertisements for radios and record players for decades after.
The tagline has since been used in dozens of campaigns, including ads for blood and organ donation and subscriptions to Sports Illustrated Magazine.
Be sure to contact me with suggestions or questions. Let me know about your favorite and least ads!
Aunt Mary loves when advertising is in the news. People talking about commercials? Heck yeah! So, I would like to extend my hearty thanks to Wells Fargo for stepping in it something huge this week.
In case you missed it, the venerable finance company put out an ad that seemingly implied that STEM (Science, Technology, Engineering and Math) careers are superior to those in the arts.
Predictably, folks lost their collective cool and took to their twitters to give a thorough helping of what-for.
It seems folks don’t care for being insulted by a group that wants their money!
Setting aside the vital social need for fine and preforming artists, businesses need artists as well. “Creative Types” are the people who spread the word and garner interest for products and services in the form of web and graphic design, copy writers, advertising, package design and display creation. Artists are designing greeting cards, wrapping paper, fabrics and housegoods! I know somebody whose job is to design the carpet for hotels and casinos.
Furthermore, we need to set aside this idea that creative work doesn’t pay. I have numerous friends who support themselves by their artistic talents including work in fine arts, comic books, music and clothing design as well as teaching. Last time I checked, their money bought craft beer and brownies too.
I must also add that it seems a little wrong for them to be ripping on actors since there is an entire song about Wells Fargo Wagon in a famous play! Didn’t think about how’d that looked, did ya, W.F?
It appears that Wells Fargo has moved on to a bigger mess (in the form of allegations of customer fraud) so the least of their worries is a botched PR campaign. I sure hope someone comes up with a creative idea to help them!