Tag Archives: beer

Memorial Day Picnic – Ad Style

Happy Memorial Day weekend in the US! As the unofficial start of summer there is one thing everyone wants to do: Grill Out! Let’s see what’s on our vintage ad picnic menu, shall we?

First up: hot dogs! So convenient in a can! I can see thousands of cold-war era backyard bomb shelters stuffed to the rafters with cans and cans of wieners. Why, the nuclear winter will seem like a picnic with all those hot dogs!

canned weiners
If you are trying really hard to get Middle Schoolers to laugh, you can’t go wrong with the phrasing “Can o’ Wieners” paired with “Sack o’ Sauce”
weironie
By “a little bit you you!” I’m pretty sure they mean “internal organs.” 

Or maybe we can tempt you with a hamburger, fresh from the tin?

burger can 2
“Say, I know! burgers in a can, ya see?” 

Let’s not forget the condiments! What’s a picnic without ketchup?

ketchup
Folks must have had a lot of time to read ad copy back in the day. I’ve asked Uncle Mary to call me his angel whenever I buy new ketchup, but he had declined. 

Or folks losing their minds over mustard?

mustard
This is everyone’s favorite style of vintage ad! It hits me right in the ad loving spot.

…and to wash it all down?

Booze.

Seagrams cookout
I have never wanted anything more than to be at this party. 
Brewers Memorial Day
If I can’t be at the Seagram’s party, can I be here instead?

Many wishes for a happy and peaceful Memorial Day!

Budweiser – The Mean Girl of Beers

It’s got to be hard to be Budweiser these days. You’re trucking along, presiding over cookouts and frat parties and then you see it…a bottle of fancy-dancy craft brew. Suddenly the words “hoppy,” “IPA” and “malty” are bandied about and soon more strange bottles begin crowding you in the cooler.

Don’t they know who you are? You are The King of Beers! You have an entire team of Clydesdale horses just to drag your can around! Your advertisements have been TV darlings (Bud-wei-ser!  Wassup!) for years!

Now some new kid is trying to elbow you out for prom queen? Why…You’ll show them…

Like any mean girl, your first step is to mock.them.bitches.

macro

and then craft beer was all like

beer obsessed

and then Bud says “you make pumpkin peach ale” and Craft beers say “Yeah we do and your mama loves it” and things got pretty nasty.

And now, like every worried Queen Bee,  Budweiser is attempting to regain their spotlight with a makeover. No, not their recipe! Ha! It’s not the inside that counts, it’s the wardrobe!

budweiser11f-1-web

Boom. They renamed themselves America. Who isn’t going to reach for the can of America on Memorial day or the 4th of July. What? You’re going to down a Dragons Milk or Ghetto Blaster when AMERICA is at hand? Unthinkable.

What is impressive is the confidence Budweiser possesses. Few products in this world have the visual cache needed that they can literally take away their name and still be instantly recognizable. They could have easily changed the name to “My Aunt Franny” with the same effect, though far less swagger.

What is also impressive is the cajones needed to call yourself America when you, in fact, are not an american product. Anheuser-Busch was sold to Belgian InBev in 2008.

Obviously a case could be made that they were an American company for so long they retain their citizenship, I’ll even allow for that. What I can’t forgive in this case is the fact that Anheuser-Busch owns several craft breweries. As of Christmas of 2015 they were vying for ownership of their eighth craft brewery

That is some next level mean-girling there.

legally blond bunny

Alas, this temporary name change will be over in the fall, Anheuser-Busch said they made the switch to celebrate the Summer Olympics, the Copa America Centenario soccer tournament and will wrap up the presidential election.

Wistful and Beautiful Boag’s Draught Beer Ad

In addition to the stories, I plan on showcasing one ad every week in order to celebrate the creativity and skill that goes into  great ads. Sometimes we may take a gander at campaigns that miss the mark, we’ll see!

My first Just One Ad is for Boag’s Draught, an Australian beer company. The ad is haunting, wistful, fun and just a little silly – sort of like a night of drinking good beer with good friends (I admit, that is a far reach for a simile)!

The idea is fresh, the imagery is mesmerizing, and the cg is seamless. This ad makes me happy.